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Privacy Policy

Notice on Data Processing in Relation to Google Analytics

This section explains how we collect and process data using Google Analytics on the Straightline Digital LLC website.

We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to understand how visitors interact with our site. Google Analytics employs “cookies” - small text files stored on your device - to collect standard Internet log information and visitor behavior in an anonymous form.

We have enabled Google’s IP anonymization feature so that your IP address is truncated before it’s stored or processed by Google Analytics. All data collected is transmitted to and stored on Google’s servers in the United States.

Google uses the information gathered to compile reports on website activity for us and to provide other services relating to website and Internet usage. We do not sell your personal information as defined by the California Consumer Privacy Act (CCPA). Any analytics data collected is used solely for site optimization and is not connected to any personal identifiers.

You can prevent Google Analytics from recognizing you on future visits by installing the Google Analytics Opt-out Browser Add-on, which is available at https://tools.google.com/dlpage/gaoptout, or by disabling cookies in your browser settings (please note that disabling cookies may affect some features of the site).

If you are a California resident, you have the right to know which categories of personal information we collect, request deletion of your personal information, and opt out of any “sale” of personal information.

Although we do not sell analytics data, you may exercise these rights by contacting us as described in the “Contact Us” section of this policy.

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